In a competitive healthcare environment, medical centers, specialty hospitals, and even large group specialty practices advertise to attract patients and boost their market share.

On television, radio, and highway billboards, they tout their acquisition of state-of-the-art medical technology, such as robotic surgery and proton therapy, or their reputation or ranking in the treatment of heart disease, cancer, and other ailments.


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Renal & Urology News invites its nephrologist and urologist readers to answer the following poll question: