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|1 General Guidelines
3 Rich Media
6 Mobile Specs
8 Custom Content/ Microsites
8 Skin Specifications
The Expanding creative is a fixed ad unit with the added capability of expanding over the page in response to user interaction (either via click or roll over). Must be 3rd party hosted. If you do not have the capability, a free rich media tool can be provided via Doubleclick Studio.
The page peel tears down on roll-over for up to 8 seconds offering a massive canvas to our advertisers. On subsequent impressions the persistent dog ear will display in the upper right hand corner.
|RICH MEDIA (continued)
Prestitials are full-page ads that are displayed before the homepage loads. This large, dramatic high-impact banner allows your message to be seen by each visitor to the site.
The pushdown unit begins as a 1000×30 banner that expands to a 970×418 canvas that pushes the page content down, grabbing the user’s attention before retracting back to 1000×30.
|Video on Website
Mobile App (Third party ads are served and supported by DFP Premium)
iPhone and Smartphones:
|iPads and Tablets:
|IAB Rising Stars—Mobile
for specs and style guide
Tap to Series
|Third party hosted files:
||Haymarket hosted files:
Flash “clickTag” AS2 Specs
In order for Haymarket Media Inc. to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/ Macromedia currently recommends a “clickTag” method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies.
|Flash “clickTag” AS3 Specs
Use the following code to connect the function above to the button you created. This tells flash what to do once the button is clicked. This code can be placed anywhere in your Actionscript code, but makes sense to attach it to your button layer. (In AS3, you can no longer attach Actionscript to the button itself, only to the layer):
The Skin allows an advertiser to take the place of the background on one page of a website. It can be combined with an advertising takeover to effectively promote brand awareness.
The Skin is best optimized for the target audience with a screen resolution of 1280 x 1024 pixels. Design of standard ad units may be used to integrate with the Skin to maximize the campaign effectiveness.
|For more information, please contact: [email protected]|